Buying or Selling a Home Shouldn't Feel Unclear
Most people approach real estate with too many questions and not enough strategy.
You might be wondering:
Is now the right time to sell?
How much could my home actually sell for?
How competitive is the market right now?
How do I structure a strong offer as a buyer?
Before making decisions, it helps to step back and look at the full picture. That’s what this consultation is designed to do.
MEET Matthew Murillo
Broker Associate| LPT Realty
I’m a Broker Associate with LPT Realty, serving clients throughout Redlands and the Inland Empire.
Before entering real estate, I spent years advising
entrepreneurs and families as an attorney, which shaped the way I approach buying and selling homes today.
Real estate decisions often involve significant financial and legal considerations. My goal is to help clients navigate those decisions with clarity, structure, and confidence.
Why Clients Work With Me
Broker Associate with LPT Realty
Attorney expereinced in negotiating and deal structure
Strategic approach to pricing, marketing, and offers
Direct communication - you work with me, not a team
How I Market Homes in Redlands
Selling a home today requires more than placing it on the MLS.
A strong marketing strategy helps attract qualified buyers and create competitive interest.
My approach focuses on four key elements:
In-Home Activation:
Your home itself becomes a marketing tool. From strategic open houses to on-site buyer engagement and lead capture, this pillar focuses on activating interest the moment buyers step inside. The goal is to turn showings into conversations—and conversations into offers—by creating a strong first impression and a sense of opportunity.
Direct Mail:
Strategic, professionally designed mail pieces are sent to targeted households surrounding your property. This creates repeated exposure, builds familiarity, and ensures your home stays top of mind for buyers and neighbors alike—reinforcing awareness well beyond a single online view.
Canvass:
The buyers most likely to purchase your home are often already nearby—or know someone who wants to be. Through targeted neighborhood canvassing and outreach, nearby homeowners are informed about your listing, helping tap into referral-based and off-market buyer activity that traditional online listings often miss.
Digital Marketing:
Your home is promoted across digital platforms using targeted online campaigns designed to reach active buyers and those who may not yet be searching—but are highly likely to act. This includes property-specific digital exposure, targeted advertising, and online lead capture to ensure interest is tracked and followed up on effectively.
What Happens During the Consultation
This conversation is designed to help you understand your options before making any major decisions.
Step 1 — Strategy Conversation
We discuss your goals, timeline, and the current market.
Step 2 — Market Insight
I walk you through pricing, buyer activity, and opportunities specific to your situation.
Step 3 — Next Steps
If it makes sense to move forward, we outline a clear plan for buying or selling.
Ready to Plan Your Next Move?
Buying or selling a home is a significant financial decision.
A short consultation can help you understand the market, evaluate your options, and decide on the right next step.
Free consultation • No obligation
Areas Served
Redlands | Highland | Loma Linda | Yucaipa
If you’re planning to buy or sell in the Inland Empire, I’m happy to help you evaluate your options.
TESTIMONIALS
What Others Are Saying
— Cesar G.
Professional throughout the entire process of buying my home. Matt explained everything and was always available during business hours to answer questions. If after hours, I would get a response by the next day. Couldn't have locked down our home without his commitment and perseverance.
— M A
Matt was great. Easy to work with. Always returned phone calls and sold my house in about 1 day. It was a great experience. He was always on top of every issue and gave us excellent advice as we proceeded through the process. Matt was very professional and courteous at all times. Kept us informed on a regular basis. I would and I have recommended him.
STILL NOT SURE?
Frequently Asked Questions
Find answers to our most frequently asked questions here.
Question 1: How is the Active Marketing Plan different from a traditional listing approach?
Most listings rely heavily on the MLS and wait for buyers to come to them. The Active Marketing Plan is proactive. It activates interest both online and locally through in-home engagement, neighborhood outreach, direct mail, and targeted digital marketing—designed to create momentum, not just exposure.
Question 2: Does this mean more open houses or more disruption to my schedule?
Not necessarily. In-home activation is strategic, not excessive. The goal is to maximize engagement during key moments, not overwhelm you with constant activity. Everything is planned with your schedule and comfort in mind.
Question 3: Why focus on neighbors and local outreach?
Neighbors are one of the strongest sources of buyers. Many purchases happen because someone wants to live near family, friends, or a specific neighborhood. Canvassing and direct mail help tap into that hidden demand that online listings alone often miss.
Question 4: Will this marketing plan cost me more as the seller?
No. The Active Marketing Plan is part of how I market listings—it’s not an add-on or upsell. My goal is to give your home the best possible exposure from day one to help it sell efficiently and competitively.
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Matthew Murillo, Broker Associate | CA DRE# 02105240
LPT Realty, Inc. - CA DRE #02248983 | Leah Cowley - Designated CA Broker | Privacy Policy & Terms & Conditions