What Working With Me Looks Like:
One-On-One, Hands-On Guidance
Straightforward Answers And Clear Options
Support From Start To Finish - No Guesswork
MEET Matthew Murillo
Broker Associate| LPT Realty
Real estate decisions can feel overwhelming—not because they’re complicated, but because there’s often too much noise and not enough clarity. I work directly with my clients to slow things down, understand what actually matters to them, and map out the smartest next move.
I believe buying or selling a home shouldn’t feel rushed or confusing. Whether you’re purchasing your first home, selling a property you’ve outgrown, or thinking strategically about your next investment, my role is to guide you through the process with honesty, clear communication, and zero pressure.
When you work with me, you’re not handed off to a team or passed between agents. You get direct access, thoughtful guidance, and support from our first conversation through closing.
The Active Marketing Plan
My Active Marketing Plan is a proactive, demand-driven approach designed to do more than simply list your home. It’s built to activate interest, create momentum, and generate buyer competition—not just wait for buyers to stumble across a listing.
Instead of relying solely on passive exposure like the MLS and a yard sign, this plan uses four coordinated pillars that work together to increase visibility, engagement, and urgency around your home.
In-Home Activation:
Your home itself becomes a marketing tool. From strategic open houses to on-site buyer engagement and lead capture, this pillar focuses on activating interest the moment buyers step inside. The goal is to turn showings into conversations—and conversations into offers—by creating a strong first impression and a sense of opportunity.
Direct Mail:
Strategic, professionally designed mail pieces are sent to targeted households surrounding your property. This creates repeated exposure, builds familiarity, and ensures your home stays top of mind for buyers and neighbors alike—reinforcing awareness well beyond a single online view.
Canvass:
The buyers most likely to purchase your home are often already nearby—or know someone who wants to be. Through targeted neighborhood canvassing and outreach, nearby homeowners are informed about your listing, helping tap into referral-based and off-market buyer activity that traditional online listings often miss.
Digital Marketing:
Your home is promoted across digital platforms using targeted online campaigns designed to reach active buyers and those who may not yet be searching—but are highly likely to act. This includes property-specific digital exposure, targeted advertising, and online lead capture to ensure interest is tracked and followed up on effectively.
Why This Approach Works
Each pillar is effective on its own—but together, they create momentum. By increasing exposure, repetition, and engagement across multiple channels, the Active Marketing Plan is designed to increase demand, which ultimately puts sellers in a stronger position when offers come in.
STILL NOT SURE?
Frequently Asked Questions
Find answers to our most frequently asked questions here.
Question 1: How is the Active Marketing Plan different from a traditional listing approach?
Most listings rely heavily on the MLS and wait for buyers to come to them. The Active Marketing Plan is proactive. It activates interest both online and locally through in-home engagement, neighborhood outreach, direct mail, and targeted digital marketing—designed to create momentum, not just exposure.
Question 2: Does this mean more open houses or more disruption to my schedule?
Not necessarily. In-home activation is strategic, not excessive. The goal is to maximize engagement during key moments, not overwhelm you with constant activity. Everything is planned with your schedule and comfort in mind.
Question 3: Why focus on neighbors and local outreach?
Neighbors are one of the strongest sources of buyers. Many purchases happen because someone wants to live near family, friends, or a specific neighborhood. Canvassing and direct mail help tap into that hidden demand that online listings alone often miss.
Question 4: Will this marketing plan cost me more as the seller?
No. The Active Marketing Plan is part of how I market listings—it’s not an add-on or upsell. My goal is to give your home the best possible exposure from day one to help it sell efficiently and competitively.
TESTIMONIALS
What Others Are Saying
— Cesar G.
Professional throughout the entire process of buying my home. Matt explained everything and was always available during business hours to answer questions. If after hours, I would get a response by the next day. Couldn't have locked down our home without his commitment and perseverance.
— M A
Matt was great. Easy to work with. Always returned phone calls and sold my house in about 1 day. It was a great experience. He was always on top of every issue and gave us excellent advice as we proceeded through the process. Matt was very professional and courteous at all times. Kept us informed on a regular basis. I would and I have recommended him.
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Matthew Murillo, Broker Associate | CA DRE# 02105240
LPT Realty, Inc. - CA DRE #02248983 | Leah Cowley - Designated CA Broker | Privacy Policy & Terms & Conditions